The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

Jana Aplin

Recent Posts

The Guaranteed Contrast Lead Formula

 

How to Write Better Headlines That Earn More Clicks And Convert More Customers

by Jana Aplin | Sep 16, 2019 | Target Audience, Social Media, Tips, Lead Conversion, Marketing | 0 Comments

 

Do you have this problem? Your social media following is impressive. But your conversion rate of social media followers to website users is minimal.

How Business Preparation Today Equals Success In The Future

by Jana Aplin | Sep 2, 2019 | Psychology, Tips, Motivation, Business | 0 Comments

 

Business success isn’t about being the smartest person; IQ is actually unrelated to how high you make it up the corporate ladder. Business success also isn’t about earning the most degrees; Ivy League alumni only compose 14% of the Fortune 500...

How to Host A Successful Inbound Marketing Campaign

 

The past few years have been monumental for digital marketing; brands realized the need to attract customers with their content instead of interrupting them. But unfortunately this led to an overflow of content, leaving some nuggets of gold...

4 Ways To Convert More Leads Into Customers Online

If you’re a businessperson in today’s modern world, then you’re familiar with the connection between digital customers and business success. If your business is in e-commerce, has a social media presence, is involved in digital marketing, or...

5 Social Media Skills That You Won’t Learn In College

by Jana Aplin | Aug 5, 2019 | Lessons Learned, Marketing, Business | 0 Comments

 

If you have ever been a ten year old, then you have probably sang one of these rhymes:

6 Lessons to Learn After Losing A Sale

by Jana Aplin | Jul 29, 2019 | Personas, Target Audience, Tips, Motivation, Lessons Learned | 0 Comments

 

We’re programmed to love winning. It’s obvious when you observe children playing a board game; the winner is rejoicing in his victory while the loser is often found sulking. In reality, we learn more by losing than winning.

A Comprehensive Guide To Managing A Social Media Crisis

by Jana Aplin | Jul 15, 2019 | Personas, Target Audience, Social Media, Tips, Lessons Learned | 0 Comments

 

As a B2B marketer, I’m sure you’ve had your fair share of pop-up fires. Sending the wrong email to a huge list of followers. Website crash. A hacked social media account. Not having enough materials for your conference attendees. Tagging the...

Authenticity vs Sincerity in Content Marketing

by Jana Aplin | Jul 1, 2019 | Psychology, Motivation, Email marketing, Marketing | 0 Comments

 

Out with the old and in with the new; out with advertising and in with content marketing....or is it on it’s way out the door as well? The public is showing signs of fatigue when it comes to content marketing and I think there is one main...

How To Harness The Justin Bieber Effect In Your B2B Marketing

 

Have you ever caught yourself singing a song and wondered, “Why and I singing this?” 5 hours later when you’re still singing that same song, which has now become extremely annoying, you probably thought, “How did this song get stuck in my head?”