The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

Jana Aplin

Recent Posts

Create A Comprehensive Marketing Communications Strategy in 4 Steps

by Jana Aplin | Jul 17, 2018 | Target Audience, Tools, Tips, Female Entrepreneurs | 0 Comments

I’m assuming that your business wants to promote awareness of your brand to your target audience. Excellent! That’s the goal of a marketing communications strategy! The sales process starts the moment that your audience gets to know you and you...

The 7 Stories Your Brand Needs to be Telling

by Jana Aplin | Jul 10, 2018 | Target Audience, Tools, Tips | 0 Comments

Have you heard of the most recent “shiny marketing tactic” that everyone needs? Telling stories in your branding. It may be essential, but it might also be challenging for those of us who are not naturally gifted at storytelling.

How to Set Goals for Your Marketing Automation Campaigns

by Jana Aplin | Jul 3, 2018 | | 0 Comments

Diving into marketing automation without setting a clear goal is like giving a major presentation without first having a cup of coffee. You are just muddling your way through. We all know that coffee is essential for peak performance, and so is...

8 Steps To Avoid Missing A Piece Of Your Content Marketing Strategy Puzzle

by Jana Aplin | Jun 26, 2018 | Personas, Social Media, Tools, Tips | 0 Comments

We’ve all been there. You’ve completed a successful marketing campaign, yay! But now you realize that it will be difficult to replicate because there wasn't a defined strategy or process. Friend, you're not alone!

Boost Your Social Media Shares and Conversions With These 15 Tips

by Jana Aplin | Jun 19, 2018 | Target Audience, Social Media, Tools, Tips, Female Entrepreneurs | 0 Comments

 An audience who knows you likes you and trusts you is an engaged following. Building a connection with those people is how successful content marketers help grow sales.

15 Social Media Strategies for Spur-of-the-Moment Engagements

by Jana Aplin | Jun 12, 2018 | Social Media, Tools, Tips, Female Entrepreneurs, Lessons Learned | 0 Comments

Strengthen your brand’s identity, increase your followers, boost engagement, and gain more social media friends. Let me guess that sounds like your some of your main business goals? Guess what, we can help you do that! We’re sharing our 15 best...

I'm Curious To Hear From These 5 Speakers At Inbound 2017

by Jana Aplin | Sep 16, 2017 | | 0 Comments

 

4 Breakout Sessions That I Can’t Wait To Attend at Inbound 2017

by Jana Aplin | Sep 9, 2017 | | 0 Comments

Inbound is the digital marketing event of the year. Every Year. Inbound 2017, sponsored by HubSpot, provides “the inspiration, education, and connections you need to grow and transform your business.” It’s extraordinary because, well, it’s more...

3 Reasons Why You Need to Watch Brené Brown at Inbound 2017

by Jana Aplin | Sep 2, 2017 | Psychology, Tips, Motivation, Inbound2017 | 0 Comments

 

Don’t drop your fishbowl!

Let’s play a quick game. Imagine that you’re holding a large fishbowl. Every time that someone does something to earn your trust, no matter how significant or simple, they are allowed to add a specific color marble to...

Be Responsive to Consumer’s Desires

The Importance of Website Mobile Responsiveness