The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

Jana Aplin

Recent Posts

3 Steps To Marketing Success: Buyer Personas, Marketing Segmentation, and Effective Messaging

by Jana Aplin | Feb 10, 2020 | Personas, Target Audience, Tips, Marketing, Inbound marketing | 0 Comments

In a perfect world, you wouldn’t need to hunt down customers or search for people to buy your products. If everything were perfect, they’d just come to you for your amazing services. (Also, you hair would look great everyday, coffee would taste...

10 Ways to Never Run Out of Relevant and Interesting Social Media Content Ideas

You sit down at the computer to write a fresh batch of social media content...and you draw a blank stare from an empty mind.

5 Ways to Attract New Customers And Delight Your Existing Ones With Your Instagram Business Account

Instagram was born during the era of Facebook’s continual boom. It was a platform for communicating with images, which gained a huge following of a million people in only two months time.

5 Time-Saving Google Doc Features

by Jana Aplin | Jan 20, 2020 | Tools, Tips | 0 Comments

Google Docs is the only place that I write. It auto-saves (preventing nightmares from my college days before that feature was invented). It corrects accidental spelling errors and unnoticed grammar mistakes (without having to flip through a...

5 Google Doc Features Worth Falling In Love With

by Jana Aplin | Jan 13, 2020 | Tools, Tips | 0 Comments

I was ecstatic to finally land my first writing gig! I was confident in my skills, and of course didn’t want to mess anything up. All was going well until my client asked me to submit the article via Google Docs.

How to Use Hashtags on Your Instagram Business Account

by Jana Aplin | Dec 16, 2019 | Target Audience, Social Media, Tips, Marketing, hashtags | 0 Comments

Just setting up your Instagram business account? Hoping to grow your following, promote a new product, or attract an audience to your upcoming event? Hashtags are one of the best ways to achieve all of those goals!

7 Strategic Ways to Make Your Content More Readable to People Who Scan

by Jana Aplin | Dec 9, 2019 | Target Audience, Mobile Design, Website Design, Tips | 0 Comments

 

You are the expert overflowing with wisdom to share. You carefully craft phrases, use industry-specific words, and jot down valuable ideas. Then you hit “publish” and...nobody reads your piece, comments on your article, shares your post, or...

5 Tactics to Write Better SEO Product Descriptions

by Jana Aplin | Dec 9, 2019 | Tips, Marketing, SEO | 1 Comment

Your business has a top-notch website, high speed pages, professional images, and quality information. Plus, you use inbound marketing to turn leads into loyal customers. You rock!

Agility And Diversification: The Keys To Your 2020 Inbound Marketing Campaign

2019 launched another landmark year on the timeline of digital marketing. Brands attracted followers with helpful content instead of annoying interruptions. Businesses established their virtual presence as a necessity to stay afloat. And because...

3 Ways to Incorporate Customer Reviews Into Your Online Marketing Strategy

by Jana Aplin | Nov 18, 2019 | Lead Conversion, Marketing, Business | 0 Comments