The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

The Guaranteed Contrast Lead Formula

 

How Business Preparation Today Equals Success In The Future

by Jana Aplin | Sep 2, 2019 | Psychology, Tips, Motivation, Business | 0 Comments

 

Business success isn’t about being the smartest person; IQ is actually unrelated to how high you make it up the corporate ladder. Business success also isn’t about earning the most degrees; Ivy League alumni only compose 14% of the Fortune 500...

4 Ways To Convert More Leads Into Customers Online

If you’re a businessperson in today’s modern world, then you’re familiar with the connection between digital customers and business success. If your business is in e-commerce, has a social media presence, is involved in digital marketing, or...

Authenticity vs Sincerity in Content Marketing

by Jana Aplin | Jul 1, 2019 | Psychology, Motivation, Email marketing, Marketing | 0 Comments

 

Out with the old and in with the new; out with advertising and in with content marketing....or is it on it’s way out the door as well? The public is showing signs of fatigue when it comes to content marketing and I think there is one main...

How To Harness The Justin Bieber Effect In Your B2B Marketing

 

Have you ever caught yourself singing a song and wondered, “Why and I singing this?” 5 hours later when you’re still singing that same song, which has now become extremely annoying, you probably thought, “How did this song get stuck in my head?”

The 8 Essential Ingredients Of Shareable Content

by Jana Aplin | Feb 18, 2019 | Target Audience, Social Media, Psychology, Tips, Motivation | 0 Comments

 

10 Tips To Inject More Personality Into Your Boring B2B Content

by Jana Aplin | Feb 11, 2019 | Target Audience, Psychology, Tips, Motivation | 0 Comments

 

Why You Should Approach Marketing The Same Way You Approach Dating

by Jana Aplin | Feb 4, 2019 | Target Audience, Psychology, Tips, Lessons Learned | 0 Comments

The Four Truths of Social Proof, Plus How To Harness It In Your Marketing

by Jana Aplin | Jan 4, 2019 | Personas, Target Audience, Psychology, Tips | 0 Comments

Social proof has always been one of the most influential elements of marketing, and it’s especially important in our present digital age. It can be argued as a central form of persuasion.

3 Reasons Why You Need to Watch Brené Brown at Inbound 2017

by Jana Aplin | Sep 2, 2017 | Psychology, Tips, Motivation, Inbound2017 | 0 Comments

 

Don’t drop your fishbowl!

Let’s play a quick game. Imagine that you’re holding a large fishbowl. Every time that someone does something to earn your trust, no matter how significant or simple, they are allowed to add a specific color marble to...