The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

Authenticity vs Sincerity in Content Marketing

by Jana Aplin | Jul 1, 2019 | Psychology, Motivation, Email marketing, Marketing | 0 Comments

 

Out with the old and in with the new; out with advertising and in with content marketing....or is it on it’s way out the door as well? The public is showing signs of fatigue when it comes to content marketing and I think there is one main...

How To Harness The Justin Bieber Effect In Your B2B Marketing

 

Have you ever caught yourself singing a song and wondered, “Why and I singing this?” 5 hours later when you’re still singing that same song, which has now become extremely annoying, you probably thought, “How did this song get stuck in my head?”

The 8 Essential Ingredients Of Shareable Content

by Jana Aplin | Feb 18, 2019 | Target Audience, Social Media, Psychology, Tips, Motivation | 0 Comments

 

10 Tips To Inject More Personality Into Your Boring B2B Content

by Jana Aplin | Feb 11, 2019 | Target Audience, Psychology, Tips, Motivation | 0 Comments

 

Why You Should Approach Marketing The Same Way You Approach Dating

by Jana Aplin | Feb 4, 2019 | Target Audience, Psychology, Tips, Lessons Learned | 0 Comments

The Four Truths of Social Proof, Plus How To Harness It In Your Marketing

by Jana Aplin | Jan 4, 2019 | Personas, Target Audience, Psychology, Tips | 0 Comments

Social proof has always been one of the most influential elements of marketing, and it’s especially important in our present digital age. It can be argued as a central form of persuasion.

3 Reasons Why You Need to Watch Brené Brown at Inbound 2017

by Jana Aplin | Sep 2, 2017 | Psychology, Tips, Motivation, Inbound2017 | 0 Comments

 

Don’t drop your fishbowl!

Let’s play a quick game. Imagine that you’re holding a large fishbowl. Every time that someone does something to earn your trust, no matter how significant or simple, they are allowed to add a specific color marble to...

What leads to a MindShift?

by Jannica Morton | May 13, 2017 | Target Audience, Psychology, About Us, Motivation | 0 Comments

Hi! I am Jannica Morton, one of the partners at The MindShift Agency. A few weeks ago, as the Partner Sponsor, I had the honor to speak at AltPath - revealing the road less traveled AltPath is an event full of speakers who have chosen to live a...

5 Hacks to Change Your Thinking

by Jana Aplin | May 8, 2017 | Psychology, Tips, Motivation | 1 Comment

The mind is a powerful, creative thing. If you don’t believe me, then ponder reality as you watch the thought-provoking movie Inception; or read a biography about the life of Steve Jobs; or observe the fascinating and unique architecture of ...