The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

5 Valuable Tips For Persuasive CTAs

by Jana Aplin | Jan 14, 2019 | Tips, Website Design, Target Audience | 0 Comments

Looking for a way to kick start your inbound marketing in 2019? Searching for methods to generate more leads? Hoping your readers will engage and interact with your website more? Call-To-Actions (CTA)s are the perfect solution!

The Four Truths of Social Proof, Plus How To Harness It In Your Marketing

by Jana Aplin | Jan 4, 2019 | Psychology, Tips, Target Audience, Personas | 0 Comments

Social proof has always been one of the most influential elements of marketing, and it’s especially important in our present digital age. It can be argued as a central form of persuasion.

5 Reasons Why You Should Implement Account-Based Marketing Into Your B2B Marketing Approach

by Jana Aplin | Aug 7, 2018 | Female Entrepreneurs, Tools, Tips | 0 Comments

Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing...

5 Problems That Business Owners Face

by Jana Aplin | Jul 24, 2018 | Lessons Learned, Female Entrepreneurs, Tips | 0 Comments

As a business owner, you’re not alone in the struggles you face! I believe that these are the 5 most common problems business owners battle. I’m sure you can relate to the issues, but jump into the solutions as well (especially #5)!

Create A Comprehensive Marketing Communications Strategy in 4 Steps

by Jana Aplin | Jul 17, 2018 | Tools, Female Entrepreneurs, Tips, Target Audience | 0 Comments

I’m assuming that your business wants to promote awareness of your brand to your target audience. Excellent! That’s the goal of a marketing communications strategy! The sales process starts the moment that your audience gets to know you and you...

The 7 Stories Your Brand Needs to be Telling

by Jana Aplin | Jul 10, 2018 | Tools, Tips, Target Audience | 0 Comments

Have you heard of the most recent “shiny marketing tactic” that everyone needs? Telling stories in your branding. It may be essential, but it might also be challenging for those of us who are not naturally gifted at storytelling.

8 Steps To Avoid Missing A Piece Of Your Content Marketing Strategy Puzzle

by Jana Aplin | Jun 26, 2018 | Tools, Tips, Personas, Social Media | 0 Comments

We’ve all been there. You’ve completed a successful marketing campaign, yay! But now you realize that it will be difficult to replicate because there wasn't a defined strategy or process. Friend, you're not alone!

Boost Your Social Media Shares and Conversions With These 15 Tips

by Jana Aplin | Jun 19, 2018 | Social Media, Target Audience, Tips, Tools, Female Entrepreneurs | 0 Comments

 An audience who knows you likes you and trusts you is an engaged following. Building a connection with those people is how successful content marketers help grow sales.

15 Social Media Strategies for Spur-of-the-Moment Engagements

by Jana Aplin | Jun 12, 2018 | Lessons Learned, Female Entrepreneurs, Tools, Tips, Social Media | 0 Comments

Strengthen your brand’s identity, increase your followers, boost engagement, and gain more social media friends. Let me guess that sounds like your some of your main business goals? Guess what, we can help you do that! We’re sharing our 15 best...

3 Reasons Why You Need to Watch Brené Brown at Inbound 2017

by Jana Aplin | Sep 2, 2017 | Tips, Motivation, Psychology, Inbound2017 | 0 Comments

 

Don’t drop your fishbowl!

Let’s play a quick game. Imagine that you’re holding a large fishbowl. Every time that someone does something to earn your trust, no matter how significant or simple, they are allowed to add a specific color marble to...