The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

5 Reasons Why You Should Implement Account-Based Marketing Into Your B2B Marketing Approach

by Jana Aplin | Aug 7, 2018 | Tools, Tips, Female Entrepreneurs | 0 Comments

Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing...

5 Problems That Business Owners Face

by Jana Aplin | Jul 24, 2018 | Tips, Female Entrepreneurs, Lessons Learned | 0 Comments

As a business owner, you’re not alone in the struggles you face! I believe that these are the 5 most common problems business owners battle. I’m sure you can relate to the issues, but jump into the solutions as well (especially #5)!

Create A Comprehensive Marketing Communications Strategy in 4 Steps

by Jana Aplin | Jul 17, 2018 | Target Audience, Tools, Tips, Female Entrepreneurs | 0 Comments

I’m assuming that your business wants to promote awareness of your brand to your target audience. Excellent! That’s the goal of a marketing communications strategy! The sales process starts the moment that your audience gets to know you and you...

The 7 Stories Your Brand Needs to be Telling

by Jana Aplin | Jul 10, 2018 | Target Audience, Tools, Tips | 0 Comments

Have you heard of the most recent “shiny marketing tactic” that everyone needs? Telling stories in your branding. It may be essential, but it might also be challenging for those of us who are not naturally gifted at storytelling.

8 Steps To Avoid Missing A Piece Of Your Content Marketing Strategy Puzzle

by Jana Aplin | Jun 26, 2018 | Personas, Social Media, Tools, Tips | 0 Comments

We’ve all been there. You’ve completed a successful marketing campaign, yay! But now you realize that it will be difficult to replicate because there wasn't a defined strategy or process. Friend, you're not alone!

Boost Your Social Media Shares and Conversions With These 15 Tips

by Jana Aplin | Jun 19, 2018 | Target Audience, Social Media, Tools, Tips, Female Entrepreneurs | 0 Comments

 An audience who knows you likes you and trusts you is an engaged following. Building a connection with those people is how successful content marketers help grow sales.

15 Social Media Strategies for Spur-of-the-Moment Engagements

by Jana Aplin | Jun 12, 2018 | Social Media, Tools, Tips, Female Entrepreneurs, Lessons Learned | 0 Comments

Strengthen your brand’s identity, increase your followers, boost engagement, and gain more social media friends. Let me guess that sounds like your some of your main business goals? Guess what, we can help you do that! We’re sharing our 15 best...

3 Reasons Why You Need to Watch Brené Brown at Inbound 2017

by Jana Aplin | Sep 2, 2017 | Psychology, Tips, Motivation, Inbound2017 | 0 Comments

 

Don’t drop your fishbowl!

Let’s play a quick game. Imagine that you’re holding a large fishbowl. Every time that someone does something to earn your trust, no matter how significant or simple, they are allowed to add a specific color marble to...

Lessons Learned: Happy Mother's Day - How Our Mom's Helped Us Become the Women We are Today.

by Jannica Morton | May 15, 2017 | About Us, Tips, Female Entrepreneurs, Lessons Learned | 3 Comments

Our mothers showed us how to be women who make a difference in the world and we want to acknowledge that without their training, love and support, we wouldn't be the women we are today. Together, we have the opportunity to help businesses grow...

The Tools We Use

by Toni Wright | May 10, 2017 | About Us, Tools, Tips | 0 Comments

We often get asked, “What tools do you guys use?”. My typical answer is, “A bunch. It depends on what we are talking about.” This usually leaves someone with a confused look on their face and wondering if we are being elusive. The truth is that...