Do you have this problem? Your social media following is impressive. But your conversion rate of social media followers to website users is minimal.

Business success isn’t about being the smartest person; IQ is actually unrelated to how high you make it up the corporate ladder. Business success also isn’t about earning the most degrees; Ivy League alumni only compose 14% of the Fortune 500...

The past few years have been monumental for digital marketing; brands realized the need to attract customers with their content instead of interrupting them. But unfortunately this led to an overflow of content, leaving some nuggets of gold buried...

If you’re a businessperson in today’s modern world, then you’re familiar with the connection between digital customers and business success. If your business is in e-commerce, has a social media presence, is involved in digital marketing, or plays...

We’re programmed to love winning. It’s obvious when you observe children playing a board game; the winner is rejoicing in his victory while the loser is often found sulking. In reality, we learn more by losing than winning.

As a B2B marketer, I’m sure you’ve had your fair share of pop-up fires. Sending the wrong email to a huge list of followers. Website crash. A hacked social media account. Not having enough materials for your conference attendees. Tagging the wrong...

Marketing impacts more than companies, businesses and people trying to make money. It even impacts churches and nonprofit organizations.