Let’s be honest, getting people - a significant amount of people - to actually subscribe to your mailing isn’t isn’t a simple task. If email inboxes were real mailboxes, they would be stuffed to the brim and overflowing, with the letters flying about in the wind. Why should that reality entice someone to sign up for even more emails? It’s a growing challenge.
Unfortunately, the average email opt-in success rate is at only 1.95%. Even though more than 90% of people check their email daily.
However, email is still an important aspect of our overall marketing strategies and their effectiveness. Let’s discuss how your expert marketing team can maximize conversion opportunities and increase your email opt-in success rate, via digital newsletters, updates, or promotions.
#1: Get more people to subscribe to your emails by...not keeping your email subscription option a secret.
Obviously it’s a problem if your website visitors aren’t aware that you offer an email subscription. It’s hard to boost your opt-ins if there isn’t an option to opt-in! Sometimes it’s not visible on your website or it’s tricky to discover where to sign up.
It’s of the utmost priority that you include a place on your website to sign up for emails. Put this sign-up form on your home page, blog page, resources page, and even on social media. While you’re add it, include a link in your email signature so that existing customers will have the option to sign up for your emails as well!
#2: Get more people to subscribe to your emails by...using pop-ups.
Pop-ups are self-explanatory: something literally pops up on the screen, inviting the user to sign up for emails. This category also includes slide-ins, drop-downs, and exit pop-ups, all of which serve the same purpose.
The pop-up is a form that asks for the user’s name and email, and in return offers an email subscription, and something else of value. Continue reading the next few tips to discover why you should share a valuable resource to help gain subscribers.
#3: Get more people to subscribe to your emails by...providing immediate value.
What’s so motivating about adding another email to your daily collection of dozens upon dozens of other emails? “Subscribe to our newsletter” and “Join our email list” sound boring. Tell your readers what they are signing up for: life-changing tips, helpful how-to’s, fantastic deals, valuable savings, or other incentives. After all, why should a reader share their email address with you if your aren’t 100% clear about what they will receive in return?
#4: Get more people to subscribe to your emails by...offering incentives that are only available to subscribers.
Speaking of, “What’s in it for me?”...offer a special “subscribers only” incentive. That can incorporate free content, helpful resources, store coupons, or more. Offer a free download, ebook or coupon for first-time subscribers.
For example, you have industry-specific resources on your website that can be only be accessible to subscribers. “Gain access to exclusive industry content! Sign up below, because it isn’t available anywhere else on this website!”
#5: Get more people to subscribe to your emails by...giving sneak peeks and offering a teaser.
You know how your favorite television show or most captivating novel capture your attention? With cliffhangers. They bring you to the climax and then...make you wait for the next episode or chapter. You can’t stop thinking, “What happens next?!?” Take the same approach with your opt-ins.
Encourage people to subscribe to a series by offering part one, and asking them to subscribe to receive the rest. “Want to read more? Sign up to receive the rest of the series, plus more great content about XYZ.”
The sneak peek is a teaser and will leave your audience desiring more...thankfully, you can deliver more! Try this out with a video, article series, how-to steps, or even coupons.
#6: Get more people to subscribe to your emails by...using your numbers to display your authority.
Numbers are powerful and irrefutable. Once you gain popularity and a significant following, publicly show how many people subscribe to your emails. This reveals your authority and social proof that your emails are worth subscribing to. “900,000 people subscribe to our emails. Join our group of like-minded readers!”
#7: Get more people to subscribe to your emails by...adding an opt-in field on other landing pages.
Combine your email opt-in with other landing pages. On those pages, include a field that says, “Would you like to subscribe to our emails?” If a reader downloads a free guide or infographic, they can easily select to opt-in to your emails as well.
Because today’s world is sensitive to consumer data protection, it’s wise to include a link to your privacy police. This will encourage your prospective subscribers to submit their email and be confident that you won’t sell their information to a third party.
#8: Get more people to subscribe to your emails by...making your emails shareable.
Why not allow your subscribers to do the work for you! Include a link in your emails that will allow your reader to “Forward to a friend” or share on social media. Use those same links on your landing pages where the visitor first registered for your email sign-up as well.
#9: Get more people to subscribe to your emails by...using inbound marketing.
Inbound marketing happens when you continually analyze, test and modify your strategy to know what works and what doesn’t. Experiment with various offers or different headlines, using multiple forms or varying incentives. After you try out different strategies and examine the results, you will be left with a powerful email opt-in that will boost your subscribers!
Want to learn more? Check out: Create A Comprehensive Marketing Communications Strategy in 4 Steps. Have an inspiring success story for boosting your email subscribers? Share in the comments below!
Need help getting started? We are inbound marketing experts! Our team would love to see how you’re already successful with opt-ins, and discover methods that can boost your results even more. Fill out the form below so we can help you expand your email subscriptions!