The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

10 Ways to Never Run Out of Relevant and Interesting Social Media Content Ideas

You sit down at the computer to write a fresh batch of social media content...and you draw a blank stare from an empty mind.

5 Ways to Attract New Customers And Delight Your Existing Ones With Your Instagram Business Account

Instagram was born during the era of Facebook’s continual boom. It was a platform for communicating with images, which gained a huge following of a million people in only two months time.

How to Use Hashtags on Your Instagram Business Account

by Jana Aplin | Dec 16, 2019 | Target Audience, Social Media, Tips, Marketing, hashtags | 0 Comments

Just setting up your Instagram business account? Hoping to grow your following, promote a new product, or attract an audience to your upcoming event? Hashtags are one of the best ways to achieve all of those goals!

Agility And Diversification: The Keys To Your 2020 Inbound Marketing Campaign

2019 launched another landmark year on the timeline of digital marketing. Brands attracted followers with helpful content instead of annoying interruptions. Businesses established their virtual presence as a necessity to stay afloat. And because of...

What’s A Good Conversion Rate, And How Can You Increase Yours?

How to Write Better Headlines That Earn More Clicks And Convert More Customers

by Jana Aplin | Sep 16, 2019 | Target Audience, Social Media, Tips, Lead Conversion, Marketing | 0 Comments

Do you have this problem? Your social media following is impressive. But your conversion rate of social media followers to website users is minimal.

How to Host A Successful Inbound Marketing Campaign

The past few years have been monumental for digital marketing; brands realized the need to attract customers with their content instead of interrupting them. But unfortunately this led to an overflow of content, leaving some nuggets of gold buried...

4 Ways To Convert More Leads Into Customers Online

If you’re a businessperson in today’s modern world, then you’re familiar with the connection between digital customers and business success. If your business is in e-commerce, has a social media presence, is involved in digital marketing, or plays...

A Comprehensive Guide To Managing A Social Media Crisis

by Jana Aplin | Jul 15, 2019 | Personas, Target Audience, Social Media, Tips, Lessons Learned | 0 Comments

As a B2B marketer, I’m sure you’ve had your fair share of pop-up fires. Sending the wrong email to a huge list of followers. Website crash. A hacked social media account. Not having enough materials for your conference attendees. Tagging the wrong...

How To Harness The Justin Bieber Effect In Your B2B Marketing

Have you ever caught yourself singing a song and wondered, “Why and I singing this?” 5 hours later when you’re still singing that same song, which has now become extremely annoying, you probably thought, “How did this song get stuck in my head?”