The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

4 Reasons Why You Need To Repurpose Content

by Jana Aplin | Nov 11, 2019 | Target Audience, Tips, Lead Conversion, Marketing | 0 Comments

How To Write Tempting Meta Descriptions That Lead To More Clicks

by Jana Aplin | Nov 4, 2019 | Target Audience, Tips, Marketing, Business | 0 Comments

A few years ago Google increased its snippet length. Then it dropped it back down. Flip-flop, back and forth. Sometimes it feels like there are new guidelines every month for improved search engine optimization, and we’re continually scrambling...

Who Are Millennials, And How Can You Attract Them To Your Business?

by Jana Aplin | Oct 28, 2019 | Target Audience, Millennials, Tips, Marketing, Business | 0 Comments

Have you considered how your marketing efforts impact millennials? Whether you’re an expert in your industry, a recent startup, or a budding business, your audience includes the commonly misunderstood generation of millennials. Why? Because...

What Pumpkins Can Teach Us About Sustainable Business Growth

by Jana Aplin | Oct 7, 2019 | Target Audience, Psychology, Tips, Lessons Learned | 0 Comments

 

The Guaranteed Contrast Lead Formula

 

How to Write Better Headlines That Earn More Clicks And Convert More Customers

by Jana Aplin | Sep 16, 2019 | Target Audience, Social Media, Tips, Lead Conversion, Marketing | 0 Comments

 

Do you have this problem? Your social media following is impressive. But your conversion rate of social media followers to website users is minimal.

How to Host A Successful Inbound Marketing Campaign

 

The past few years have been monumental for digital marketing; brands realized the need to attract customers with their content instead of interrupting them. But unfortunately this led to an overflow of content, leaving some nuggets of gold...

4 Ways To Convert More Leads Into Customers Online

If you’re a businessperson in today’s modern world, then you’re familiar with the connection between digital customers and business success. If your business is in e-commerce, has a social media presence, is involved in digital marketing, or...

6 Lessons to Learn After Losing A Sale

by Jana Aplin | Jul 29, 2019 | Personas, Target Audience, Tips, Motivation, Lessons Learned | 0 Comments

 

We’re programmed to love winning. It’s obvious when you observe children playing a board game; the winner is rejoicing in his victory while the loser is often found sulking. In reality, we learn more by losing than winning.

A Comprehensive Guide To Managing A Social Media Crisis

by Jana Aplin | Jul 15, 2019 | Personas, Target Audience, Social Media, Tips, Lessons Learned | 0 Comments

 

As a B2B marketer, I’m sure you’ve had your fair share of pop-up fires. Sending the wrong email to a huge list of followers. Website crash. A hacked social media account. Not having enough materials for your conference attendees. Tagging the...