The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

3 Steps To Marketing Success: Buyer Personas, Marketing Segmentation, and Effective Messaging

by Jana Aplin | Feb 10, 2020 | Personas, Target Audience, Tips, Marketing, Inbound marketing | 0 Comments

In a perfect world, you wouldn’t need to hunt down customers or search for people to buy your products. If everything were perfect, they’d just come to you for your amazing services. (Also, you hair would look great everyday, coffee would taste...

The Guaranteed Contrast Lead Formula

How to Host A Successful Inbound Marketing Campaign

The past few years have been monumental for digital marketing; brands realized the need to attract customers with their content instead of interrupting them. But unfortunately this led to an overflow of content, leaving some nuggets of gold buried...

4 Ways To Convert More Leads Into Customers Online

If you’re a businessperson in today’s modern world, then you’re familiar with the connection between digital customers and business success. If your business is in e-commerce, has a social media presence, is involved in digital marketing, or plays...

6 Lessons to Learn After Losing A Sale

by Jana Aplin | Jul 29, 2019 | Personas, Target Audience, Tips, Motivation, Lessons Learned | 0 Comments

We’re programmed to love winning. It’s obvious when you observe children playing a board game; the winner is rejoicing in his victory while the loser is often found sulking. In reality, we learn more by losing than winning.

A Comprehensive Guide To Managing A Social Media Crisis

by Jana Aplin | Jul 15, 2019 | Personas, Target Audience, Social Media, Tips, Lessons Learned | 0 Comments

As a B2B marketer, I’m sure you’ve had your fair share of pop-up fires. Sending the wrong email to a huge list of followers. Website crash. A hacked social media account. Not having enough materials for your conference attendees. Tagging the wrong...

Become A Marketing Funnel Plumber

by Jana Aplin | Jun 10, 2019 | Personas, Target Audience, Social Media, Tools, Tips, Lead Conversion | 0 Comments

Marketing impacts more than companies, businesses and people trying to make money. It even impacts churches and nonprofit organizations.

10 Marketing Lessons We Can Learn From Our Moms

Get More People to Subscribe To Your Emails With These 9 Tips

by Jana Aplin | May 6, 2019 | Personas, Target Audience, Tips, Email marketing | 0 Comments

Let’s be honest, getting people - a significant amount of people - to actually subscribe to your mailing isn’t isn’t a simple task. If email inboxes were real mailboxes, they would be stuffed to the brim and overflowing, with the letters flying...

Welcome To Parenthood: How To Raise Your Content Like You Raise Your Kids

by Jana Aplin | Apr 22, 2019 | Personas, Tips | 0 Comments