The MindShift Agency Blog

All things MindShift. Get to know us, what we do and how we can help your business achieve it's goals!

5 Reasons Why You Should Implement Account-Based Marketing Into Your B2B Marketing Approach

by Jana Aplin | Aug 7, 2018 | Female Entrepreneurs, Tools, Tips | 0 Comments

Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing...

4 Proven Strategies to Align and Unite Your Marketing and Sales Teams

by Jana Aplin | Jul 31, 2018 | | 0 Comments

Sales and marketing alignment is a struggle that organizations have been battling for years. The primary focus of a marketing department is to generate leads, while the sales team is responsible for turning those leads into customers. In Business...

5 Problems That Business Owners Face

by Jana Aplin | Jul 24, 2018 | Lessons Learned, Female Entrepreneurs, Tips | 0 Comments

As a business owner, you’re not alone in the struggles you face! I believe that these are the 5 most common problems business owners battle. I’m sure you can relate to the issues, but jump into the solutions as well (especially #5)!

Create A Comprehensive Marketing Communications Strategy in 4 Steps

by Jana Aplin | Jul 17, 2018 | Tools, Female Entrepreneurs, Tips, Target Audience | 0 Comments

I’m assuming that your business wants to promote awareness of your brand to your target audience. Excellent! That’s the goal of a marketing communications strategy! The sales process starts the moment that your audience gets to know you and you...

The 7 Stories Your Brand Needs to be Telling

by Jana Aplin | Jul 10, 2018 | Tools, Tips, Target Audience | 0 Comments

Have you heard of the most recent “shiny marketing tactic” that everyone needs? Telling stories in your branding. It may be essential, but it might also be challenging for those of us who are not naturally gifted at storytelling.

How to Set Goals for Your Marketing Automation Campaigns

by Jana Aplin | Jul 3, 2018 | | 0 Comments

Diving into marketing automation without setting a clear goal is like giving a major presentation without first having a cup of coffee. You are just muddling your way through. We all know that coffee is essential for peak performance, and so is...

8 Steps To Avoid Missing A Piece Of Your Content Marketing Strategy Puzzle

by Jana Aplin | Jun 26, 2018 | Tools, Tips, Personas, Social Media | 0 Comments

We’ve all been there. You’ve completed a successful marketing campaign, yay! But now you realize that it will be difficult to replicate because there wasn't a defined strategy or process. Friend, you're not alone!

Boost Your Social Media Shares and Conversions With These 15 Tips

by Jana Aplin | Jun 19, 2018 | Social Media, Target Audience, Tips, Tools, Female Entrepreneurs | 0 Comments

 An audience who knows you likes you and trusts you is an engaged following. Building a connection with those people is how successful content marketers help grow sales.

15 Social Media Strategies for Spur-of-the-Moment Engagements

by Jana Aplin | Jun 12, 2018 | Lessons Learned, Female Entrepreneurs, Tools, Tips, Social Media | 0 Comments

Strengthen your brand’s identity, increase your followers, boost engagement, and gain more social media friends. Let me guess that sounds like your some of your main business goals? Guess what, we can help you do that! We’re sharing our 15 best...

I'm Curious To Hear From These 5 Speakers At Inbound 2017

by Jana Aplin | Sep 16, 2017 | | 0 Comments